Description
Nashvilles legendary letterpress print shop was founded by the brothers Hatch in 1879 and remains the living heartbeat of classic American poster design. Since the early days of ourQuarterly Editions, we knew that toexplore the history of American printing, publishing and design, we were going to have to collaborate withHatch Show Print.
Hatch is known for letterpress-printed posters.For many years, theyve found ways to recombine their enormous archiveof historicimages and typein waysthat always seem fresh and vibrant, but also timeless. Hatch makes large posters. We make small notebooks. Heres how we worked together:
We imagined a three-poster public service campaign about effective poster design, which we namedPressing Issues: A Series on Ink, Paper, and Muscle.We wrote some copy and made a couple of really rough sketches andthe left it to the crew at Hatch to design and print.
Next, we cut upthe three finished posters into covers for our Fall Memo Books.Each poster yielded six covers, and weincluded one book from each posterin the 3-Packs. As a result of that, and the natural variations in letterpress printing, theres aton of varietyin the run.
The covers are on Domtar Cougar 100-lb whitecover stock with a brute-force application of a variety of hand-mixed Kennedy oil-based inks, includingJust About Pantone 637.Thebody pages are ruled in light blueon a smooth60-lb text stockfrom Finch.
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